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Planit & Specsavers Win Best Test Project in Retail at the European Software Testing Awards 2025

Planit and Specsavers prove quality engineering can deliver meaningful impact for real customers, with award judges praising the entry's "authenticity, empathy and social value."

Planit UK, in partnership with Specsavers, has been recognised at the European Software Testing Awards 2025, taking home the prestigious Best Test Project in Retail.

The awards celebrate the very best in software quality across the UK and Europe, with judges assessing entries for innovation, value, and real-world impact.

In addition to winning the award, our partnership also received a Special Commendation, awarded only to submissions demonstrating exceptional authenticity and social value. As the judges noted:

“This entry demonstrated how quality engineering can improve real-world outcomes. The team prioritised user experience, accessibility, and reliability over hype. The results felt real, with measurable outcomes. This one stands out for authenticity, empathy, and social value. Innovation doesn’t always require bleeding-edge technology, just intelligent design and genuine care.”

This honour reflects not just the impact of the solution, but the strength of a partnership built on trust, collaboration, and a shared focus on improving real experiences for customers and teams. It highlights the difference that two organisations can make when aligned in purpose and delivery.

Why our project stood out

The Best Test Project in Retail category is one of the most competitive categories in these awards, recognising work that elevates customer experience, strengthens operational resilience, and delivers tangible business benefits making it.

The winning project recognised by ESTA centred on Specsavers’ Self Refraction programme, where Planit helped deliver a more intuitive, accessible, and reliable eye-testing experience for customers.

From day one, the partnership between Planit and Specsavers was anchored in a simple belief: clinical innovation must never lose sight of the human element. Every decision (every test, every scenario, every refinement) was shaped around real people and real outcomes. By simulating real store conditions, capturing authentic user interactions, and using immersive customer and optometrist personas, the team was able to see the experience exactly as people would live it.

The result was a smoother, faster eye-test journey; increased appointment capacity; stronger clinical trust; and a noticeable uplift in customer satisfaction.

Why this win matters

This award reflects both organisations’ shared belief that meaningful innovation begins with understanding real people and their needs.

For Planit, it reinforces our ability to design assurance strategies rooted in real behaviour and deliver solutions that are safe, accessible, resilient, and genuinely impactful.

It also demonstrates our capability to partner deeply with clients, shaping outcomes that enhance customer trust, strengthen operational confidence, and create long-term value.

Looking ahead, Planit remains focused on helping UK organisations strengthen resilience, improve customer experience, and deliver services that work reliably in demanding environments. The success of this award-winning project with Specsavers underlines the value of getting quality right from the outset.

If you’re seeking a partner with a proven track record across complex retail and healthcare settings, we’d welcome a conversation.

Deliver Quality Quicker

In today’s competitive landscape, organisations expect to deliver more ambitious technical outcomes at improved efficiency. We can help you achieve these goals by embedding quality throughout the lifecycle, optimising your delivery to improve outcomes, accelerate speed, and decrease cost.

Find out how we can help you mature your quality engineering practices to consistently achieve better results with greater efficiency.

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