When the world went digital, too many businesses and projects focused on making their content more impressive. Unfortunately, this was at the cost of making it more accessible. Fast forward to today, ensuring your website is accessible to all users is not just a matter of compliance; it's become a business imperative.

Website accessibility testing helps organisations identify and fix issues that may prevent individuals with disabilities from using their sites effectively. Prioritising accessibility testing can lead to significant advantages for businesses worldwide. In this article, our experts at Planit will explore the numerous benefits of accessibility testing and provide actionable advice for implementation.

What is website accessibility testing?

Website accessibility testing evaluates a website or application to ensure it can be used by individuals with various disabilities, including visual, auditory, physical, and cognitive impairments.

Key terms to understand in this context include:

• Website Accessibility: Ensuring that people with disabilities can use websites.
• Website Accessibility Standards: Guidelines and requirements for making websites accessible.
• Accessibility Tools: Software and tools used to test and improve accessibility.
• Web Accessibility Guidelines Australia: Specific guidelines for Australian businesses.
• What is Accessibility Testing: An overview of the testing process.
• Web Design Standards: Best practices for designing accessible websites.

Website accessibility benefit #1: Improving user experience

When you build accessibility into your website, you're not just helping those with disabilities; you're making life easier for everyone. Think of it as curb cuts on sidewalks—they’re essential for wheelchair users but also great for parents with strollers and travellers with luggage.

Accessibility features like alternative text for images, keyboard navigation, and screen reader compatibility can significantly enhance the user experience for all visitors. A well-designed, accessible website will encourage people to come in, stay longer, and return.

Statistics show that websites with good accessibility practices tend to have higher user satisfaction and engagement rates. However, according to a WebAIM survey, nearly 98% of websites still have accessibility issues. Addressing these can help you stand out in a crowded digital marketplace and show your customers you care about their experience.

Website accessibility benefit #2: Enhancing brand reputation

We live in the age of social media and instant communication, where reputation and first impressions are everything.

Businesses prioritising accessibility are seen as socially responsible and inclusive, enhancing their brand reputation among a more socially conscious audience. People remember and appreciate those efforts, and such a positive image directly increases customer loyalty and word-of-mouth referrals.

Consider how brands like Apple and Microsoft have been lauded for their commitment to accessibility. Their inclusive practices have earned them accolades and a loyal customer base that values and respects their dedication to inclusivity.

Website accessibility benefit #3: Complying with web accessibility standards and guidelines in Australia

Countries like Australia have several laws and regulations that mandate web accessibility, including the Disability Discrimination Act 1992 (DDA). Compliance with these laws is essential to avoid legal repercussions.

The Web Content Accessibility Guidelines (WCAG) provide recommendations for making web content more accessible. These guidelines are widely adopted and form the basis of many legal requirements. Non-compliance with accessibility standards can result in legal actions, fines, and damage to your brand's reputation. In recent years, there has been a rise in digital accessibility lawsuits, emphasising the importance of proactive compliance.

Website accessibility benefit #4: Increasing reach and market share

By making your website accessible, you open your business to a broader audience, potentially increasing revenue or engagement. Accessible websites can attract more customers and foster loyalty among users who appreciate inclusive practices.

According to the Australian Network on Disability, over 4 million Australians have a disability. Globally, around 15% of the population lives with some form of disability. Businesses can increase their market share by tapping into this significant and often underserved market.

Website accessibility benefit #5: Increased search engine optimisation (SEO)

Improving your website's accessibility can also enhance its SEO. Search engines favour websites offering a better user experience, including those that are accessible.

Studies have shown that accessible websites tend to rank higher in search results. For instance, websites with proper heading structures, alt texts, and descriptive links are easier for search engines to crawl and index. Here are some tips for optimising content and design:

• Use clear and descriptive headings
• Include alt text for all images
• Ensure your site has a logical and consistent navigation structure
• Optimise your content for readability and ease of use

As world leaders in testing, our experienced accessibility consultants can identify any accessibility issues in your applications and software, and provide solutions to attain compliance.

Contact us to find out how we can simplify your accessibility journey and support each phase of your project.